tag:blogger.com,1999:blog-50654344722565650272009-10-14T08:52:04.831+13:00AdBlogAdHub's blog - News, views and information about the local Interactive advertising scene as we see it. Written by AdHub's MD - Josh BorthwickJosh Borthwickhttp://www.blogger.com/profile/08540238793941338286josh@adhub.co.nzBlogger3125tag:blogger.com,1999:blog-5065434472256565027.post-1173713116502410832008-08-20T05:21:00.004+12:002008-08-20T06:01:31.848+12:00When microsites go badWe've all been there... click on an ad and you're directed to a fancy flash intro page that a bunch of people have put a whole lot of effort to make slick and professional. Often there's a fair amount of effort put in to making it look "unprofessional," but in either case the result is the same - 90-seconds (a life-time if you're ADD like me) of nothing for a bunch of music (don't get me started Josh Borthwickhttp://www.blogger.com/profile/08540238793941338286josh@adhub.co.nz0tag:blogger.com,1999:blog-5065434472256565027.post-77717854166433442772008-08-15T06:47:00.006+12:002008-08-15T07:51:47.380+12:00Brand ads in dragSo what's up with all these performance ads without clicks? Well at least not clickable links that any normal human can find without the aid of a magnifying glass. Some even go so far as to not let users click for 30 seconds or more - after the message has rolled and re-rolled. I'm sure performance advocates would maintain that all of these practices are measures to ensure that only qualified Josh Borthwickhttp://www.blogger.com/profile/08540238793941338286josh@adhub.co.nz0tag:blogger.com,1999:blog-5065434472256565027.post-30713133158260826652008-08-12T11:50:00.006+12:002008-08-13T12:51:48.121+12:00Inaugral postWelcome to our first post! So what's happening in the interactive scene in New Zealand? Lots actually - in a time of recession (no one knows how deep yet) many web publishers, advertisers and their agencies are battening down the hatches, but not necessarily for the normal reasons. There's evidence of brands spending more, publishers doing more and agencies booking more. So the hatch is much Josh Borthwickhttp://www.blogger.com/profile/08540238793941338286josh@adhub.co.nz0